Hospitality · London

Louie

2024

Client

Louie, London

Scope of Work

Brand Strategy Visual Identity Art Direction Collateral Design Digital Design Social Media

A theatrical, warm, and unmistakably unique restaurant identity, co-founded with the deep F&B expertise of our own studio.

Louie is a destination where every detail, from interiors to cocktails, carries a singular personality. Studio Akarii translated that spirit into a cohesive brand world: visual and narrative identity that holds the warmth of neighbourhood dining alongside the ambition of a truly iconic address. Drawing on Vanya's operational leadership and co-founding of Louie in London, every positioning decision was grounded in real guest experience and long-term commercial value.

Brand Identity · Primary Wordmark SystemLondon, 2024

Strategic Idea

Theatrical warmth, unmistakably unique.

The brief called for an identity that balanced theatrical confidence with genuine warmth, distinctive without being loud, opulent without becoming remote. Every colour choice, typographic decision, and material reference was filtered through that singular lens.

Every detail, from interiors to cocktails, carries Louie's personality, theatrical, warm, and unmistakably unique.

A brand built on cultural intelligence and real F&B expertise.

Studio Akarii's approach to hospitality goes beyond the visual. With Vanya's two decades across luxury restaurants and operational leadership, including co-founding Louie, every positioning decision is tested against what creates lasting guest relationships and commercial resilience.

Brand Identity · Five-Star Hotel · London

Broadwick
Soho

2023

Client

Broadwick Soho

Scope of Work

Brand Voice & Strategy Visual Identity Typography System Colour & Materials Brand Guidelines Venue Sub-Brands Mood & Brand Building Digital & Print

Developing the voice and visual identity for an independent 57-key five-star hotel in the heart of London's West End. Independent, eccentric, personal, opulent, Soho.

Broadwick Soho was conceived by a group of friends as a place with neighbourhood soul and a strong sense of character. Our role: translate this balance into a clear voice and visual identity that felt confident, warm, and distinctly Soho. We positioned Broadwick as a lived-in townhouse made up of intimately scaled destinations, each space with its own identity, tone, and rhythm, while remaining part of a single brand narrative: "Your Eccentric Godmother's Townhouse."

Strategic Idea, "Your Eccentric Godmother's Townhouse"Brand Book, May 2023

Six Venues, One Voice

A house of places where every room tells its own story.

From Bar Jackie and Dear Jackie to Flute, The Nook, The Dining Room, and the rooftop terrace, each venue received its own identity, pattern, and mood while all speaking with the voice of one witty, cosmopolitan host. Flexibility within a strong framework. Depth, character, and longevity.

Independent in spirit, personal in service. Opulent without excess, Broadwick Soho feels lived-in, familiar, and welcoming from the moment guests arrive.

Venues: Bar Jackie · Dear Jackie · Flute · The Nook · The Dining Room2023

Mood was central. As a small, independent hotel, it needed to feel atmospheric, confident, and deeply connected to its surroundings.

We developed an identity that balanced five-star polish with neighbourhood character. Colour, typography, materials, and language were all carefully considered, from guest-facing communications to in-room details. The brand world was designed to feel personal rather than performative.

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The Traditional Hotel

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Hospitality · In collaboration with Jacques Garcia

The Traditional
Hotel

2025

Client

The Traditional Hotel

Collaborator

Jacques Garcia

Scope of Work

Brand Strategy Brand Identity Art Direction Collateral Design Guest Experience Digital Design

A brand identity conceived alongside Jacques Garcia, where architectural grandeur meets intimate hospitality, rooted in enduring elegance and material honesty.

The Traditional Hotel presented a rare brief: to build a brand world worthy of Jacques Garcia's interior vision. An environment of layered opulence, considered craft, and dramatic atmosphere. Studio Akarii developed a strategy that positioned the hotel at the intersection of heritage and cultural intelligence, creating a visual identity that could carry the weight of Garcia's interiors without competing with them.

Brand Identity · Jacques Garcia Collaboration2025

Design Thinking

An identity that honours architecture without competing with it.

The challenge was to build a brand system with enough presence to define the guest experience, yet restrained enough to allow Garcia's interiors to breathe and lead. Typography, colour, and layout were resolved with clarity and discipline. Space, proportion, and material references carrying the narrative.

Permanence, quality, and cultural relevance. A brand designed to feel calm, confident, and considered across every guest touchpoint.

Where architectural ambition and brand identity share the same DNA.

Working alongside Jacques Garcia required a level of visual rigour that could hold its own in rooms of extraordinary craft. Studio Akarii's brand strategy ensured coherence without uniformity. Every venue expression connected to a single, enduring identity, capable of evolving with the hotel's cultural significance over time.

Design Atelier · Visual & Narrative Identity

Wonderglass

2024

Client

Wonderglass

Scope of Work

Visual Identity Narrative Identity Brand Strategy Exhibition Design Campaign Identity Presentation Materials Social Media

Crafting a visual and narrative identity for a family-run atelier specialising in cast, fused, and blown glass. Grounded in Venetian tradition, reinterpreted for a global audience.

Wonderglass collaborates with internationally recognised architects and designers, from John Pawson to nendo, to create work at both object and architectural scale. Studio Akarii crafted an identity that honoured centuries of glassmaking heritage while positioning Wonderglass as a contemporary cultural force. The challenge: balance heritage with innovation, speaking to collectors, curators, and luxury architects without diluting core values of craftsmanship, experimentation, and material mastery.

Tradition & Innovation, Venetian Heritage, Global ReachVenice Biennale · Milan Design Week · Paris

Strategic Idea

A bridge between centuries of craft and bold contemporary design.

We positioned Wonderglass as the meeting point between centuries-old Venetian craftsmanship and bold contemporary design. A dual identity rooted in artisanal mastery while speaking with clarity to a global audience of collectors, curators, and architects. The strategy preserved the soul of heritage while presenting Wonderglass as a leader in modern design.

From bespoke chandeliers to architectural installations, WonderGlass transforms glass into a medium of culture, imagination, and wonder.

A timeless identity bridging Venetian heritage with modern design language. Luminous, daring, and unforgettable.

Storytelling was structured around bespoke commissions, exhibitions, and collections, showcasing glass as both craft and cultural medium. Presentation materials balanced minimal structure with luminous imagery, capturing light as an essential part of the brand language, strengthening perception across luxury, design, and cultural sectors.

Design Collection · Jørn Utzon · Ferm Living

Can Lis
Collection

2024

Client

Ferm Living

Scope of Work

Campaign Identity Art Direction Collection Narrative Editorial Design Content Strategy Brand Collateral

Translating Jørn Utzon's iconic Can Lis, a study of space, light, and landscape, into a design collection that connects architectural thinking with contemporary living.

Can Lis is not simply a house. Perched on the cliffs of Mallorca, it represents a deep connection between architecture, nature, and material. Studio Akarii developed the campaign identity and narrative for Ferm Living's Can Lis Collection, treating architecture as a design language rather than a reference point. Reinterpreting materials and forms through geometry, texture, and handcrafted Scandinavian process.

Architecture as Design Language, Mallorca 1971 · Collection, 2024Ferm Living

Strategic Idea

Rooted without being literal. Architectural without feeling rigid.

Materials from Can Lis, wood, stone, glass, ceramics, were reinterpreted into functional forms shaped by geometry and texture. Combining handcrafted processes with Scandinavian simplicity and Mallorcan craft traditions, the Vuelo Series, Deya Series, and Aükko Dining Table each carry Utzon's spirit. Timeless, sculptural, deeply connected to place.

From materials to form, every detail carries Utzon's spirit, architecture reimagined as intimate design.

A timeless collaboration that reinforces Ferm Living's reputation for responsible, poetic design with global resonance.

The Can Lis Collection is defined by duality. Architectural rigour and poetic expression. Scandinavian clarity and Mallorcan craft. Each piece draws directly from the materials and forms found at Can Lis, translating texture, proportion, and atmosphere into objects that feel grounded, tactile, and deeply connected to place.

Design House · Copenhagen · Cultural Narrative

GUBI

2024

Client

GUBI

Scope of Work

Brand Strategy Cultural Narrative Campaign Identity Editorial Campaigns Art Direction Content Production Social Media Strategy

Positioning GUBI as a leading Copenhagen design house. Reintroducing iconic furniture and commissioning future classics that elevate the everyday into the extraordinary.

GUBI operates at the intersection of heritage and contemporary culture, connecting historical design with modern living. Studio Akarii partnered with GUBI to elevate the collections beyond product, shaping a broader cultural narrative that positioned the brand as a tastemaker within design, art, and lifestyle. The brief: move storytelling beyond function and form. Embedding collections within a wider cultural context through editorial campaigns, artistic collaborations, and immersive environments.

Design as Cultural Narrative, Brian Rideout Collaboration · Al Fresco CampaignCopenhagen, 2024

Strategic Idea

Design as cultural conversation, not product catalogue.

We positioned GUBI as a cultural narrator, where design, art, and storytelling coexist. Collections were framed through editorial campaigns, artistic collaborations, and immersive environments referencing art history and contemporary culture. Design became a vehicle for cultural conversation, reinforcing GUBI's role as a tastemaker rather than a manufacturer.

Through art and storytelling, GUBI's identity expanded, iconic, cultural, and globally resonant.

Every piece carries GUBI's signature, iconic and narrative-driven, designed to transform the everyday into the extraordinary.

Editorial narratives and behind-the-scenes imagery revealed process and intention, strengthening emotional connection. The result positioned GUBI as a globally resonant design brand with cultural depth and lasting relevance. One that speaks beyond product launches to build a narrative that feels layered, considered, and enduring.

Louie

Theatrical warmth, unmistakably unique.

BroadwickSoho

A house of places where every room tells its own story.

The Traditional Hotel

The TraditionalHotel

An identity that honours architecture without competing with it.

Wonderglass

A bridge between centuries of craft and bold contemporary design.

Can LisCollection

Rooted without being literal. Architectural without feeling rigid.

GUBI

Design as cultural conversation, not product catalogue.

Broadwick
Soho

The Traditional
Hotel

Can Lis
Collection